Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group, a the leader in International Trading & Private Infrastructure with businesses in key industry verticals such as resources, logistics and energy, and Wilmar International Limited – Singapore, Asia’s leading Agri business group. The Group was created with a vision of ‘Nation Building’ by developing assets of national economic significance. Wilmar’s business activities include oil palm cultivation, oilseed crushing, edible oil refining, sugar milling and refining, specialty fat, oleo chemical, biodiesel and fertilizer manufacturing and grain processing. It has over 850 manufacturing plants and an extensive distribution network covering China, India, Indonesia and 30 other countries.
The joint venture kicked off with the commissioning of India's first port-based refinery at Mundra in Gujarat and similar units were developed in other locations.
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Project Details & Milestone
Retail Outlets (approx.)
India’s largest edible oil brand – Fortune
Fortune is the most prestigious brand in the Adani Wilmar portfolio. Fortune became the no.1 brand in the market within just 2 years of its launch and still continues to be a leader. Fortune was recently awarded the Reader’s Digest ‘Most Trusted Brand’ honour. Earlier itwas also adjudged ‘ET-Most Promising Brand 2015’, ‘ Superbrand’ for the year 2015 and ‘Most Admired Brand,2016’ by Whitepage International . AWL also Introduced India’s first diabetes care oil, Fortune Vivo, in 2016. Fortune has grown from strength to strength and continues to deliver the ‘joy of eating’ to Indian households.
Adani Wilmar has a range of premium edible oils, vanaspati, packed Basmati Rice, pulses, soya chunks, wheat flour and also the first national brand in besan. It also has a range of customised specialty fats for institutional customers. The product portfolio of Adani Wilmar spans under various brands such as - Fortune, King’s, Bullet, Raag, Avsar, Jubilee, Fryola, Alpha and Aadhaar.