Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group, the leaders in International Trading & Private Infrastructure with businesses in key industry verticals - resources, logistics and energy, and Wilmar International Limited – Singapore, Asia’s leading agri business group. The Group was created with a vision of ‘Nation Building’ by developing assets of national economic significance. Wilmar’s business activities include oil palm cultivation, oilseed crushing, edible oil refining, sugar milling and refining, specialty fat, oleo chemical, biodiesel and fertilizer manufacturing and grain processing. It has over 500 manufacturing plants and an extensive distribution network covering China, India, Indonesia and some 50 other countries.
The joint venture kicked off with the commissioning of India's first port-based refinery at Mundra, Gujarat and later on other such units were setup across the locations.
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Project Details & Milestone
Retail Outlets (approx.)
India’s largest edible oil brand – Fortune
Fortune is the most prestigious brand in the Adani Wilmar portfolio. Fortune became the no.1 brand in the market within just 2 years of its launch and still continues to be a leader. Fortune was awarded the Reader’s Digest ‘ Most Trusted Brand’ for 4 years and most recently in 2015. It was also adjudged ‘ ET-Most Promising Brand 2015’, ‘ Superbrand’ for the year 2015 and ‘Most Admired Brand,2016’ by Whitepage International . AWL also Introduced India’s first diabetes care oil, Fortune Vivo, in 2016. Fortune has grown from strength to strength and continues to deliver the ‘joy of eating’ to Indian households.
Adani Wilmar has a range of premium edible oils, vanaspati, packed Basmati Rice, pulses, soya chunks and also the first national brand in besan. It also has a range of customized specialty fats for institutional customers. The product portfolio of Adani Wilmar spans under various brands such as - Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, A-Kote, Fryola, Alpha and Aadhaar.